Baby Milk Action podcast launched as crackdown on UK baby milk companies isannounced. Baby Milk Action has launched a podcast service to keep people updated onthe baby milk campaign and the Nestlé boycott. This is particularly aimed at supporters with visual impairment. The podcast is posted weekly on the BabyMilk Action website and iTunes (where people can subscribe).
It rounds upthe daily posts on the Campaigns and Networking Coordinators blog andprovides additional insight into how to run a successful campaign.See:The first podcast, posted on 12 March, includes: Nestlé promotion inFairtrade Fortnight, International Women's Day, protests in the Philippinesand breaking news - authorities to crack down on UK infant formulapromotions.
Baby milk companies in the UK have been breaking a 1995 law by using prohibited health claims to promote their infant formula. Companies are now re-designing their labels and advertising campaigns to avoid prosecution.The crackdown is intended to protect all mothers, whether they use formulaor breastfeed, by helping to ensure their decisions are based on accurateinformation. Baby Milk Action believes a mother has the right to make an informed decision on infant feeding, free from pressure from companies witha vested interest in increasing sales. We also work to improve the safety ofinfant formulas and believe that if an ingredient is necessary for infant health it should be a legal requirement to include it. Adding new ingredients, whose benefit is sometimes disputed, should not be a strategyfor promoting the formula as ‘now even closer to breastmilk', particularlyas so much about breastmilk and how to synthesize its ingredients is stillunknown. Baby Milk Action’s press release with links to images and supporting documents.
See a blog giving insight of the long campaign to strengthen the UK law and its enforcement.
If you welcome the action being taken by the UK authorities, please considercelebrating by becoming a member of Baby Milk Action, sending a donation orbuying some merchandise. We have only been able to campaign for thiscrackdown on illegal marketing because of the financial and other help of our supporters. To continue working to bring regulations in the UK and othercountries into line with internationally agreed standards, we will continueto need your help.
See on-line Milk ActionVisit website
Monday, March 19, 2007
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